To inform your customers about e-commerce order status updates, stock notifications, logistics updates. To send to your business contacts and clients about new promotions. Whether they are in the Business-To-Consumer (B2C) or Business-To-Business (B2B) businesses, an email is essential to service their users, clients, and customers. It is the most fundamental for any business to have a basic and professional identity. Not only individuals are now required to have an email as an identity, but companies and startups must also have an email to be able to connect with their clients and customers.Īn email is also an important tool for a company in running its business. 
That means, every day, 50% of the world’s population is using email. Given that the world population is around 8 million people. The development of technology and communication, which is currently increasingly high, requires every individual to have email as an identity and transaction tool to connect to all platforms.Īccording to Hubspot, there are 4 billion daily email users.
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